Advertise, the outstanding three-time Group 1 winner who proved himself as one of the best sprinters of his generation, has been retired from racing and will take up stud duties at the National Stud in Newmarket.
Never finishing outside of the first two in his five starts as a juvenile, his impressive debut victory was followed up with a gallant second in the Group 2 Coventry Stakes at Royal Ascot, before an emphatic win in the Group 2 July Stakes.
Advertise then cemented himself as one of the best two-year-old’s in training when once again showing tremendous precocity and speed, to become the first British trained horse in over two decades to win the Group 1 Phoenix Stakes at The Curragh. He capped off his juvenile career with an outstanding second place in the Group 1 Dewhurst.
At three, Advertise proved himself as a world-class sprinter when putting in a record-breaking performance in the Group 1 Commonwealth Cup at Royal Ascot, in a quicker time than previous winners Caravaggio and Muhaarar.
His final victory came when becoming only the second three-year-old colt in the past eighteen years to defeat the older horses in the Group 1 Prix Maurice De Gheest at Deauville and completing a rare feat of winning Group 1 races in the U.K., Ireland and France.
A model of toughness and consistency throughout his career, Advertise defeated fourteen individual Group 1 winners and thirty-seven individual Group winners in the process, achieving a Timeform rating of 126.
Frankie Dettori had great affection for the son of Showcasing, “Advertise has a great constitution. He is blessed with a high cruising speed and a dazzling turn of foot.”
“Advertise was a joy to have in the yard,” said Martyn Meade. “To have a horse like him whose combination of speed, soundness and consistency is very rare. I very much look forward to seeing his progeny on the track in years to come and I hope they inherit some of his father’s star qualities.”
Amer Abdulaziz, Chief Executive Officer of Phoenix Thoroughbred, added: “As a Group One winner at two and three, Advertise has given us some brilliant days. His win in the Commonwealth Cup at Royal Ascot this year was a particularly special and happy day. We are really excited to stand him as a stallion at the National Stud alongside Aclaim and we will be supporting his progeny in the sales ring. I would like to thank Martyn for the expert handling of his career and to Frankie for his great rides and invaluable insights.”
National Stud Director, Tim Lane said, “We are hugely excited to be given the opportunity to stand Advertise at the National Stud. He was an exceptional racehorse with the physical attributes to match. His sire, Showcasing is continuously proving himself to be a world-class stallion and we are privileged to be offering breeders his highest-rated son. We are extremely grateful to Martyn Meade, Phoenix Thoroughbreds, Amer Abdulaziz and Dermot Farrington for entrusting us with Advertise for his stud career.”
Bred by Cheveley Park Stud, the top-class sprinter boasts a pedigree that marries two of the current era’s most prominent bloodlines. He is the highest-rated runner by sire sensation Showcasing, whose own stud record includes horses such as Quiet Reflection, Soldier’s Call and Tasleet.
He is out of Furbelow, a six-furlong winner by champion broodmare sire Pivotal and therefore a full-sister to Listed winner Red Diadem.